4 minutes walk from the conference hotel

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New boutique hotel, located right by the promenade of Tel Aviv, between Neve Tzedek neighborhood and the beach that stretches at its foot. The hotel is housed in the Gaon House, an office building built in the late 1970s. Upon becoming a boutique hotel, the unique structure underwent a process of urban renewal that brought the blush back to its cheeks.

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The entire building is designed and inspired by the tradition of brutalist architecture, hence its name. All of the rooms face the sea and are sloping downwards, in order to reduce the direct penetration of the sun rays through them. From the outside, the hotel is characterized by a recurring series of painted precast concrete elements, making it easy to spot from a distance. The storage areas are open and decorated with blackened metal mesh and the bathroom and toilet spaces are decorated with graphite-colored terrazzo tiles. The walls of the hotel rooms and public spaces are adorned with works by Israeli artist and designer Karin Perez-Balder.

 

Check-In : 3pm

Check-Out: 12pm

 

What the hotel offers:

 

• 24h Reception

• Air conditioning

• Free WiFi